Are you podcast-curious? Here’s your ultimate guide to everything you need to know to level up your own podcast game!

A podcast is digital content that includes pre-recorded audio (or sometimes video) episodes focused on a particular topic. A game changer for sharing information, education and entertainment. So, whether you’re just podcast-curious or looking for advice on how to start one, we’ve compiled a guide to everything you need to know to make your hosting dreams come true.

Why are podcasts so popular today?

Before we go into the nitty-gritty of starting your podcast, let’s take a deeper look at the reasons behind the surge in podcast popularity.

Podcasts are easy to access

Podcasts are easily accessible on several platforms. All you need is a smartphone to start listening. Some smartphones and tablets even come with a built-in podcast app. If yours doesn’t, simply search ‘podcast’ in your app store, and you’ll discover many podcast player app options, such as Pocket Casts, Overcast and even music streaming giant Spotify. Some podcast channels offer additional exclusive content if you subscribe to a paid plan, but most podcasts are free to enjoy.

You can enjoy diverse content

There are millions of hours of podcast content out there, covering an incredible number of genres and topics. If there’s a specific subject you’re interested in, chances are high that you’ll find a podcast that’s just as interested in it as you are. It’s a great way to connect with a like-minded community, whether you’re into topics as wide-ranging as books and entertainment, personal development, conspiracy theories, conversations with academics and politicians, or even the shipping and logistics industry - there’s something for everyone. Your next favourite show is a few clicks away.

You can take them with you wherever you go

Because your device is mobile, you can enjoy the best podcasts anywhere and anytime and never miss a moment because you can pause and play as you like. Whether commuting to work or unwinding before bedtime, any time is podcast time.

The art of storytelling is not dead

Narrative podcasts such as The Moth, Serial and Welcome to Night Vale are popular because they take time to develop a story. Like a good book or movie, they use various immersive podcast storytelling techniques such as character development, conflict, and resolution. It’s what makes them compelling and memorable. Each episode draws you into the next.

Step-by-step guidance on how to start a podcast

Now, let’s review what you must consider if you want to start your own podcast, including setting up equipment, creating engaging content, and distribution.

1. What’s your idea?

First things first, why do you want to start a podcast? Do you want to build a brand and promote your business, or will it be a new hobby? How often will you post - daily, weekly or monthly? Start by answering these questions, as they will affect the planning process and the nature of the podcast itself. Jot them down for easy reference, and try to be practical with your goals.

2. What’s your topic?

Now that you have your concept on lock, what will your podcast entail? Choosing a topic you feel both excited and knowledgeable about is best. This way, you can avoid experiencing podfade - when you’ve run out of steam and suddenly stop producing new episodes. A good way around this is to plan at least 10 episodes upfront. If you struggle, it might be a sign that it’s time to pivot to a new topic. 

When choosing your topic, do the necessary market research and see how you can stand out from the rest.

3. Pick a name - a good one

According to Apple, having a clear, concise name for your podcast is important as it will be used for search. “Make your title specific. A show titled Our Community Bulletin is too vague to attract many subscribers, no matter how compelling the content.” If you already have a strong brand reputation, consider leveraging its popularity as part of your podcast name. Also, choose a unique name so web traffic will divert to your podcast.

PRO TIP: Claim any website or social media domains with your podcast name.

4. Choose the best format

How will you present your story or facts in your podcast? Choose a format best suited for your topic or concept. For example, you could host interviews with guests or experts who can discuss the topic. If it’s a news-focused podcast, you might use a reporting style. Will you have two hosts or ride solo? You can mix and match the format if it makes sense and adds to the podcast. Such fun!

5. Get the right gear

You will need high-quality production equipment if you are going for a high-production value podcast. But having limited funds doesn’t mean that your podcast-hosting dreams are over. It’s possible to record your podcast on your smartphone as most models now come with high-end cameras that can shoot up to 4K resolution. Just pair this with an external mic, and you’ve got your podcast on a budget!

If you have some funds, invest in a higher-quality podcast.

6. Press play

Once you’re all set up, you’re ready to record your new podcast. There are various free audio recording and editing software such as Audacity. If you have subscribed to the Creative Cloud, Adobe Audition is another good one. Have an Apple computer? Garage Band is also good. 

7. Share your podcast

Once you’re happy with the final edit, it’s time to distribute your podcast. You can now upload to your chosen podcast hosting site or app. Try having a few episodes ready to be uploaded to give you a buffer to create more content without feeling pressured.

8. Promote, promote, promote!

Choose a compelling cover image, and share it on your new social media sites with a link to the podcast or the website you’ve set up.

9. Review your success

Finishing your first podcast is a milestone and only part of the journey. Consistently assess and review your content. Look at factors such as stats, engagement, and peak listening times and make improvements where necessary for a successful podcast.

And that's it. Now, you are a podcast host in less than 10 steps! You have all the tools and knowledge you need to bring your podcast-hosting dreams to life. Explore your passion, share your voice, and engage with your audience on a new level.

Podcasts to listen to

The Telkom Business Blaze podcast is a ground-breaking series aimed at South African entrepreneurs. With bi-weekly episodes, the podcast is hosted by Mashudu Modau and acts as a beacon of knowledge for entrepreneurs seeking to navigate the complexities of modern business. Ready to master the art of podcasting? Learn the Art of Podcasting from the experts. In this episode, Mashudu is in the hot seat as Bulelani Balabala interviews him about what it takes to run a successful podcast. Watch it now.