5 roles you can expect to play on your way to success.

What to expect when growing your business.

Building brands.

3 minute read

It takes all types of personalities to build a brand or a business. As they say, variety is the spice of life, and you can leverage your own level of heat to make your entrepreneurial journey your own. Here’s a look at some common business personas - which one do you relate to most?

The ideator.

Behind every business is a great idea. The ideator is a dreamer who loves to innovate and come up with cool concepts that will set their business apart in the market. They thrive on brainstorming new products, services or marketing strategies to capture and keep their clients. They’re also naturally curious and will be fully clued up on the latest industry trends and open to new possibilities.

The fixer.

Challenges are inevitable. While some will crumble under the pressure, but as the fixer, you keep calm and dive fearlessly into challenges headfirst. You analyse the situation and seek relevant solutions that are practical to implement. To you, every problem is an opportunity in disguise.

The chaser.

So, now that you have that winning idea in place, what happens next? This is where you put on your chaser hat and handle business. As a chaser, you’re determined, relentless and goal orientated. You thrive on pursuing leads, opportunities and growth. Networking is essential to the chaser. You attend industry events and engage on social media; whatever can lead to a potential breakthrough for your business.

The perceiver.

The business world is dynamic, and it’s essential to understand its nuances. As the perceiver in your small business, you’re the analyst, making sense of your customer’s needs, the market and shifts in trends to guide business decisions and strategy. By interrogating and understanding what your customers and the market desire, you can ensure that your brand resonates deeply.

The risk-taker.

No business can grow in the comfort zone. As the risk-taker, you take courageous steps into the unknown. Whether it’s a bold new campaign or a new product, it’s all about confidence and recognising that you can learn from failures. With a supportive community, anything is possible.

But wait! There’s more!

There are mobile and internet deals available that will help you stay connected to your customers all year long. Visit the Telkom Business home page for more information about the ways you can embrace your ambition and win.

With almost 2 million Instagram followers, influencer and media personality Lasizwe Dambuza knows all about building a successful brand. Watch this video where he shares his tips and tricks on how to make it big.

Lasizwe Dambuza on building a successful brand