Our new brand and business repositioning, Possible Begins Here, debuted on 7 July 2024. It is about realigning our business with one purpose in mind - to set our customers up for success, to make sure their Possible Begins Here. For us, this means not only improving our processes but also reimagining how we interact with our customers. Our refresh is driven by a commitment to enhance experiences at every point.
Our Chief Marketing Officer, Gugu Mthembu: “Our repositioning is really about us saying we are here to be your partner in life. Whether you are a student connecting to the course that is going to launch your career, a young working person connecting from home to your first big online meeting, a business owner hosting a webinar, a gogo keeping in touch with her family in another part of Mzansi - we are here for you all. We are reinventing ourselves, so every one of our 20 million clients can make their possible begin.”
View our new TV commercial here:
Our Possible Begins Here manifesto: The journey of possible
It begins with people.
It begins with communication.
It begins with hellos being carried across valleys.
It begins with Telkom crews flooding the streets to bring +27 to everyone.
It begins with “you had to be there to see it,”
That sprung us into action to make moments accessible for all.
It begins with innovation.
Ideas and ambition.
It begins with bulldozing uncertainty on the way to success.
It begins with doing better.
It begins with making a way for uGogo noMkhulu to meet their grandchild born in the midst of a pandemic.
It begins with showing up on the global stage.
With our unique local spirit.
Possible begins here.